1.   You must respect the rights, dignity and worth of each and every person and treat each equally within the context of the sport. Praise positive aspects of play and avoid becoming frustrated or ridiculing young players by focusing on their failings

2.   You must place the well-being and safety of each player above all other considerations, including the development of performance

3.   You must adhere to all guidelines laid down within the Constitution and the Rules of The Football Association

4.   You must develop a good working relationship with each player based on mutual trust and respect

5.   You must encourage and guide your players to accept responsibility for their own behaviour and performance

6.   You must ensure that the activities you direct or advocate are appropriate for the age, maturity, experience and ability of your players

7.   You should, from the beginning of your association with the Club, clarify with the players and their parents what is expected of them and what they are entitled to expect from their Manager/Coach

8.   You must agree to co-operate as necessary with specialists (e.g. other coaches, officials, sports scientists, doctors, physiotherapists) in the best interests of your players

9.   You must agree to promote the positive aspects of the sport (e.g. fair play) and never condone violations of the laws of the Game, behaviour contrary to the spirit of the Laws of the Game or relevant rules and regulations, or the use of prohibited substances or techniques

10. You must consistently display the highest standards of behaviour and endeavour to be a role model for players, parents and spectators

11. You must emphasise the importance of striving to win, not winning itself. Praise should be given for effort and performance rather than results